BlackRock’s 3 Key Steps to Bitcoin ETP Launch in Europe

BlackRock Launches Bitcoin ETP in Europe Amid Market Challenges
The iShares Bitcoin ETP debuted on March 25, trading on Xetra and Euronext platforms, marking a significant moment for Europe’s crypto landscape. This ambitious launch by BlackRock follows the firm’s impressive success in the U.S. market, where its Bitcoin ETF dominates with over $50 billion in assets.

Background and Context
BlackRock’s recent launch of its Bitcoin ETP in Europe is a significant development in the evolving landscape of cryptocurrency investment. The iShares Bitcoin ETP, which began trading on March 25, 2023, signifies the growing institutional interest in digital assets, mirroring trends in the United States where BlackRock’s iShares Bitcoin Trust ETF has amassed an impressive $50.7 billion in assets. This historical precedent showcases BlackRock’s leadership and confidence in the crypto space, while also positioning it as a key player in Europe.
As the first issuance of a crypto ETP by BlackRock outside North America, this launch is particularly noteworthy in the context of Europe’s regulatory environment, especially with the implementation of the Markets in Crypto-Assets Regulation (MiCA). Such regulations aim to provide greater investor protection and market transparency, which is crucial as institutional demand for crypto assets rises.
Moreover, with competitive pricing strategies in place—such as a temporary fee waiver that brings the expense ratio down to 0.15%—the BlackRock Bitcoin ETP launch in Europe could spur further competition, ultimately benefiting investors. This event highlights a pivotal moment in the shift towards mainstream acceptance of cryptocurrencies and underscores the importance of institutional players in this transformative financial landscape.
BlackRock Launches Bitcoin ETP in Europe
BlackRock has officially launched its highly anticipated Bitcoin ETP in Europe, marking a significant expansion into the cryptocurrency market outside North America. The iShares Bitcoin ETP began trading on March 25, 2024, on major exchanges including Xetra, Euronext Amsterdam, and Euronext Paris, under the tickers IB1T and BTCN respectively. This strategic move follows the success of BlackRock’s iShares Bitcoin Trust ETF, which dominates the US market with an impressive $50.7 billion in assets under management, representing approximately 2.73% of the total Bitcoin supply.
Key Features of the iShares Bitcoin ETP
The introduces a competitive advantage with a temporary fee waiver of 10 basis points, reducing the expense ratio to 0.15% until the end of 2025. This pricing strategy positions BlackRock’s offering favorably against Europe’s top crypto ETP, CoinShares Physical Bitcoin ETP, which charges 0.25%. Stephen Wundke, director of strategy at Algoz, emphasized that “BlackRock’s aggressive fee structure was designed to keep competitors out of the market.”
Market analysts believe that the BlackRock Bitcoin ETP launch in Europe signals a pivotal moment in cryptocurrency adoption. Manuela Sperandeo, BlackRock’s head of Europe and Middle East iShares Product, noted, “[This launch] reflects what really could be seen as a tipping point in the industry.” Meanwhile, Ajay Dhingra from Unizen highlighted the firm’s confidence in the European Union’s regulatory framework as essential for fostering growth in this sector.
Conclusion
As competition heats up in the cryptocurrency space, BlackRock’s entry with its Bitcoin ETP provides critical opportunities for investors while potentially reshaping market dynamics. With an emphasis on lower costs and increased accessibility, the launch could catalyze further institutional interest in the digital currency landscape.
BlackRock Bitcoin ETP Launch: Implications for the European Market
On March 25, BlackRock successfully launched its iShares Bitcoin ETP in Europe, marking a significant milestone in the cryptocurrency investment landscape. This product, trading under the IB1T ticker on Xetra and BTCN on Euronext Amsterdam, directly competes with existing offerings like the CoinShares Physical Bitcoin ETP, which charges a higher fee. BlackRock’s aggressive expense ratio of 0.15%, aided by a temporary fee waiver, positions it as a cost-effective alternative, potentially reshaping the competitive dynamics within the market.
The launch signals a growing institutional interest in digital assets, a shift that could attract both retail and professional investors. As Stephen Wundke from Algoz notes, BlackRock’s entry may not recreate the same frenzy witnessed in the U.S. but sets the stage for innovation and competition in Europe nonetheless. This could lead to better offerings and prices for investors across the continent and underscores the importance of regulatory frameworks like the EU’s Markets in Crypto-Assets Regulation.
Overall, the BlackRock Bitcoin ETP launch in Europe reflects a broader trend towards mainstream acceptance of cryptocurrencies, and it will be critical to observe how competitors adjust to retain investor interest.

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